Spectacular Content Presentation Tips – Sensory and Emotional Communication

How Sensory and Emotional Communication Engages Your Audience

While you never want to ignore the analytical aspects of communication, you must realize the value of the sensory and emotional aspects of communication. The authoritativeness and competence with which you command an audience is influenced powerfully by these facets of communication.

Sensory Communication

Sensory communication is one of the most powerful tools to grab an audience’s attention. It allows the presenter to engage the audience and add dimension, variety, and interest to the content. This tool not only engages the audience, but it also dramatically improves the audience’s recall of the content. This is a very important factor.

Emotional Communication

Most presenters are aware of the fact that you need to build a rapport with your audience. This is not a secret. However, this is done most quickly through emotional communication. The way the audience members feel will seriously influence what they think of the presentation and their final decisions. Whether or not the listeners are moved to action is dependent upon how the presentation, and more importantly the presenter, made them feel.

Everything passes through an emotional filter. How you made people feel about yourself and the topic you presented will affect how they process the information you provided. Emotions drive the perception the audience takes away from the presentation. Emotional thinking influences the end results dramatically.

Your goals as a presenter should be:

  • Earn the audience’s trust
  • Build a rapport with the audience
  • Demonstrate professionalism

It is not uncommon for presenters to be judged solely on their ability to connect with the audience on an emotional level. The intensity of the emotions that are elicited has great bearing on the attention you receive from the audience and their level of recall and their likelihood to take action.

How to Move Your Audience toward Action

The best way to move your audience to action is to involve them emotionally in the presentation. The conviction and passion that you convey will affect the emotional connection you make with your audience. There are some powerful tools you can use to elicit emotional connections with your listeners, such as:

  • Music
  • Images or pictures
  • Stories

These are all wonderful tools that you should make use of whenever possible.

When you balance your sensory and emotional communication with your analytical information, you have the ingredients for a powerful presentation. The sensory and emotional aspects allow you to get the audience’s attention and connect with them so that the analytical information can be received, processed and retained.

Never neglect the emotional and sensory aspects of a presentation as this is where you earn trust and build rapport with your audience. A presentation that ignores these features tends to be dry, dull, and uninteresting. It will not be well received, thus the information will rarely make it to processing. Keep the personal aspects of the communication process fully integrated and you will have a successful and memorable presentation.

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